Keep Those Clients: Learn Relationship Marketing, Double Your Business, and get Endless Referrals
by Laurie Delk
Price verified 9 minutes ago
What is Relationship Marketing, and how do I do it? Relationship Marketing, is a facet of Customer Relationship Management (CRM) focusing on customer loyalty and long-term customer engagement rather than short-term goals like customer acquisition and individual sales. It is a management strategy designed to encourage strong and lasting connections to your brand, service or product. The goal is to turn your prospects into loyal customers who will then generate repeat sales, and encourage and give word-of-mouth promotions (referrals). Yes, the goal is create loyal, long-term referring customers! I say this with humility, as many of us should bring a bit of humility to our business, and let go of expectations. Be respectful of yourself and your customers/clients, referrals, and potential clients. Don't force people into "liking you." Value your message because you value yourself as the messenger. The value you place in yourself as the messenger is the confidence you need to take the necessary steps outlined in this book.
You may be thinking, "I don't own my own business. I work for someone else." Well, then, this information is still for you. Even if you are "working in someone else's business, we better ourselves, our personal business/sales, when we live and believe we are working for ourselves. If you are a sales person, account representative, working on commission, etc... know and understand this... you are working for yourself. Your effort directly effects your result (income). You will get out of a relationship what you put into the relationship. When I started my web and graphic design business, back in 1994, my Dad told me, "Never mix business with personal and never mix business with religion". Back then, he was right, maybe. ? But now-a-days, that is not so. Now-a-days people are craving relationships. Maybe it has something to do with so many hiding behind the computer screen, their phones, etc. We need that extra something when it comes to human contact. ...
Genre: Business & Finance
Length: 88 Pages (2,898 KB)Lending: Not EnabledAdded: Sep 18th, 2019